✓ 100% Transparent • Zero Hidden Fees

Buy Now, Pay Later — Easy EMI for Appliances

Transform your home with premium appliances. Flexible payment plans from 3-24 months with transparent pricing and zero surprises.

50K+

Happy Customers

₹100Cr

Financed

4.8★

Rating

Refrigerator

From ₹25,000

Smart TV

From ₹30,000

Washing Machine

From ₹20,000

AC Unit

From ₹35,000

Smart EMI Calculator

See your exact monthly payment in real-time

₹50,000
₹10,000 ₹5,00,000
₹10,000
₹0 ₹50,000

Your Monthly Payment

₹4,166

Loan Amount ₹40,000
Interest Rate From 0%
Processing Fee ₹0 - ₹499
Total Amount Payable ₹50,000

*EMI at 12% p.a. varies by eligibility. No hidden charges.

FOR RETAILERS & MERCHANTS

Grow Your Sales

Integrate our EMI platform to help customers buy with flexible payments

API Integration

Simple REST APIs with full documentation. Live in 48 hours.

POST /emi/calculate
View Docs →

Real-time Dashboard

Track conversions, monitor approvals, and manage payouts instantly.

Live Tracking Analytics

100% Settlement

Get full payment within T+1 day. Don't wait for customer EMIs.

Instant Funds

Your Purchase Is Protected

Complete transparency and buyer protection with every transaction

Easy Return Policy

Return within merchant window? EMI auto-cancels. Refund in 5-7 days.

Replacement Support

Product replacement doesn't affect EMI. Continue payments seamlessly.

Data Security

Enterprise-grade encryption. RBI & NCRB compliant. ISO certified.

24/7 Support

Chat, email, or phone. Real humans. Available round the clock.

Important: Return policies are governed by individual merchants. EMI cancellation is subject to merchant approval. Please verify all terms before purchase.

Financial Transparency Hub

Representative Example

Loan ₹1,00,000 | 24 mo | 9.5% APR | EMI ₹4,594 | Total ₹1,10,256 (incl. fees)

APR: 7.99% - 12% Range: ₹50,000 - ₹20,00,000 Tenure: 12-120 Months Fee: Up to 3%

Consumer Loan Transparency Disclosure

Representative Example: For a purchase of ₹50,000 at an APR of 12% for 12 months, the monthly EMI would be ₹4,442. Final loan terms (including Interest Rate, Tenure & Fees) are determined by Utthaan Corporation Pvt Ltd based on credit assessment.

APR Range

9% - 18% p.a.

Repayment Tenure

3 - 24 Months

Processing Fee

Max 3% + GST

NBFC Partner

Utthaan Corp Pvt Ltd